Social Media

BOB-CAT

BOB-CAT® came to us with the goal of building an audience and communicating the value of their products to both homeowners and lawn care professionals through targeted social media ads and quality, shareable content.

All the following compare 2014 to 2016 (date range Jan. 1 - Sept. 15):

  • 132% increase in page impressions
  • 438% increase in page engagement
  • 704% increase in link clicks

Fan-Submitted Content

Professionals and homeowners both take pride in a good-looking cut, so we asked them to show off their handiwork. We showcased the best photos on the BOB-CAT® Facebook page, which encouraged more fans to comment and submit their photos.

6,240

New Facebook Fans Earned From June 2014 to June 2016

Facebook Ads

The lawn mower market is highly competitive, and we gave BOB-CAT® a leg up through fan acquisition ads and promoted posts to give prominent positioning to our most important content.

4,202,150

Facebook impressions from June 2014 to June 2016; 3,041,817 users reached

Product Launch Video Ads

During a product launch in 2015, we used a video ad to showcase the company’s new BOB-CAT® QuickCat™ stand-on mower to tens of thousands of viewers on Facebook.

20,232

video views, $0.04 cost per video view during a 24-day campaign