BOB-CAT® came to us with the goal of building an audience and communicating the value of their products to both homeowners and lawn care professionals through targeted social media ads and quality, shareable content.
Professionals and homeowners both take pride in a good-looking cut, so we asked them to show off their handiwork. We showcased the best photos on the BOB-CAT® Facebook page, which encouraged more fans to comment and submit their photos.
New Facebook Fans Earned From June 2014 to June 2016
The lawn mower market is highly competitive, and we gave BOB-CAT® a leg up through fan acquisition ads and promoted posts to give prominent positioning to our most important content.
Facebook impressions from June 2014 to June 2016; 3,041,817 users reached
During a product launch in 2015, we used a video ad to showcase the company’s new BOB-CAT® QuickCat™ stand-on mower to tens of thousands of viewers on Facebook.
video views, $0.04 cost per video view during a 24-day campaign