A new ad campaign was created for CPI to reinforce the company’s market-leading reputation as a provider of critical components and service for reciprocating compressors. These ads employ unique imagery and messaging that set them apart from competitor ads in industry publications.

The "Watch" ad compares the precision of a finely tuned watch to an oil and gas system, emphasizing that each component relies on are another for the whole system to function properly. The image of the watch and supporting copy also symbolize that for every second a compressor is down, compressor operators lose money, making their operations less profitable.

The chain represents the interdependence of all the different components in an oil and gas operation. The ad emphasizes that a system is only as strong as its weakest link and reinforces that CPI’s expertise can help you be sure the compressor will not be that link that fails.