Eggology liquid egg whites, sold at major grocery stores and online, are a big hit with bodybuilders, CrossFit athletes and others who are serious about fitness.
Eggology came to EPIC Creative to launch a complete rebrand including logo and brand voice updates, packaging, a full website redesign with eCommerce functionality, increased social media activity, and a partnership with The CrossFit Games.
We partnered with the 2016/2017 CrossFit Games becoming the Official Breakfast of the CrossFit Games while also sponsoring CrossFit athletes and hosting a booth at the Games to promote Eggology’s Certified Humane Cage Free and USDA Certified Organic liquid egg whites.
The website was redesigned to perfectly fit the brand’s new voice and imagery style, and we incorporated the Magento eCommerce system to ensure customers could purchase this pure source of protein wherever they were – even if there wasn’t a retailer near them.
EPIC’s social media team revamped the brand’s Facebook and Instagram to match the brand’s new look and sound. In only a few short months the campaign earned 50,500 new fans — a 25,000% increase! — with an average engagement of 1,500 people per week and an average reach of 10,000.