Fisher Engineering dominates the snow and ice removal industry in New England – and their plows are just as tough as their fans. Our social presence embraces that toughness and celebrates the culture that is "Fisher Nation." Plus, we’ll throw the occasional product announcement and weather forecast in there to keep FISHER® enthusiasts informed all year round.
A series of wicked-awesome graphics were made to highlight the snowplows and reflect the pride of our customers. Our fans often use these as profile images or as badges on our their own social pages.
FISHER® fans also aren’t afraid to share their opinion. We openly respond to them with knowledgeable dialog that builds a customer connection and increases the brand’s reputation as being responsive to its customers.
Since EPIC began managing FISHER’s social media, we’ve gained more than 50,000 new Facebook fans
In February of 2015, we launched the brand’s Instagram account and participated in active conversations about snow and ice removal. Fans have an affinity for their plows and trucks and regularly share videos and photos. We encourage the sharing with weekly highlights and shout-outs.
new Instagram followers since 2015
We took home three awards from the Turf and Ornamental Communicators Association (TOCA) for our "Fits Your Fleet" social media campaign. The campaign used an emotional appeal to the lifestyle of snow plow users and drove them to a microsite to learn more about the products.
TOCA awards for the "Fits Your Fleet" campaign