Branding

Garlock Branding

Garlock is a global leader in fluid sealing solutions for a wide range of life-critical industries. The company’s products enjoyed a reputation for outstanding quality, safety and dependability, but its brand was heavily product-focused and lacked a cohesive identity. EPIC Creative helped Garlock create and launch a rebranding campaign that helped define the company's key value proposition and product benefits from a more human perspective.

A Personal Touch

The hallmark of the new Garlock brand was a series of print ads and video vignettes that focused on the people whose lives their products affected — a mom helping her son learn to walk and waiting for dad to come home safely from work; a proud father anxious about being on time for his daughter’s wedding; a man thankful for the time he gets to spend camping on the weekends with his son. These stories define the need for safety and establish Garlock’s new brand identity.

The Business of (Trade)Show

Clean, crisp and bold tradeshow booth design created a professional, welcoming environment for the company’s customers to discuss their unique sealing challenges at industry events.

Product Video

The look and feel of the new brand was then applied to the company’s product videos using informative, dynamic animations that highlight the products’ unique designs and capabilities, further solidifying Garlock as a thought leader in critical sealing technology.