Social Media

Garlock Family of Companies

Garlock is a global leader in high-performance fluid-sealing and pipeline-protection products. Garlock's social media objective is to position Garlock as a global industry thought leader while humanizing the brand and laying the groundwork for long-term business relationships.

The Garlock brand has been strengthened through social media:

  • Thousands of video views
    • 151,533 total lifetime YouTube video views
  • Enhanced product releases
  • Significant fan growth
  • Impactful social referral traffic to the website
    • 6,300 Garlock website sessions were driven from social media since February 2014, approximately half of which were new visitors

LinkedIn

EPIC provides followers with valuable and relatable industry news for all the markets that Garlock serves. Providing Garlock’s audiences with news and insights that enlighten followers about who Garlock is has generated great awareness for the brand. The content provides a human element that allows us to build the brand and engage with customers and prospects while generating high-quality, high-value leads.

Through geo-targeting content, Garlock has created an active global audience that includes the United Kingdom, Singapore, Taiwan, Malaysia, Thailand, and Indonesia, to name a few.

Social Graphics

Garlock's products impact all of our lives in one way or another, everyday. What better way to showcase that than through compelling graphics? Powerful visual graphics help tell a story and quickly resonate with the audience. EPIC creates branded graphics to help support the Garlock story. These graphics help increase engagement, build brand awareness and increase website clicks across all of Garlock's social platforms.

Since February 2014, Facebook engagement has increased to 8% through the use of graphically supported posts and ads. Top performing social ads containing graphics have exceeded 100,000 impressions to date.

Facebook Ads

Utilizing Facebook's optimization, retargeting, custom audiences and conversion features has helped grow and engage our audience. Brand awareness and relationship building are vital elements to Garlock's social media objectives, and Facebook ads are a big part of that.

Facebook followers have increased more than 11,000 since February 2014 and continue to be the most engaged and largest social media following.

Twitter

Twitter is a perfect platform for breaking industry news and driving website traffic. Driving followers back to the website is a great tool to build brand awareness and educate our audience.

27,218

social media followers