These full-page print ads were developed to build brand awareness for Healthy Grow® Professional, a line of chicken compost-based fertilizers that are produced by Pearl Valley Organix, Inc. We worked with the company to develop a fun and quirky brand presence for their line of professional fertilizers.
The "Chicken Poop" headline and cartoon chicken were employed to grab the attention of professional turfgrass managers. The supporting copy then tells the unique story of Pearl Valley and how their aerobic composting process creates an excellent product. The ad received much positive feedback and the chicken has become a very recognizable image for the Healthy Grow Professional brand and continues to be used on all marketing materials including trade show displays, digital executions, print materials and more.
The second ad in the series was developed to promote a new, enhanced fertilizer product. We used the "Super Powered Poop" headline and featured the cartoon chicken again to leverage the brand equity from the previous ad and communicate the product message. The chicken on the toilet image has received positive feedback and resulted in numerous calls to the Healthy Grow sales team.