By Samuel Whitehead,Senior Digital Producer
How an Elevated Digital Presence Can Power Up Your Brand
In today’s digital-first world, your website isn’t just a touchpoint—it’s often the first and most important interaction someone has with your brand. For marketers, that means the digital experience must do more than inform. It must inspire, differentiate, and demonstrate value.
At EPIC, we approach each client’s website as a strategic marketing tool—one that elevates brand perception and drives engagement with their products and services. From messaging, visuals, and animation to content strategy and user experience, every detail helps connect the user to the brand.
Here’s a look at how we’ve recently helped three brands transform their digital presence to better connect with their audiences:
Surfacide – An Elevated Look and Feel for a Premium Disinfection Solution
Surfacide offers UV-C disinfection systems used in high-stakes environments like hospitals and schools. In a competitive and technical space, they needed more than just a functional site—they needed a powerful value proposition and a visual identity that aligned with their innovation.
Our solution: A complete website overhaul grounded in strategy, storytelling, and design. We updated Surfacide’s brand messaging and created a sleek, modern interface informed by customer interviews and user insights. To highlight the product’s mobility, we used a timed JavaScript animation showing devices “rolling” into frame, giving users an immediate sense of usability and performance.
The result? A digital experience that communicates Surfacide’s leadership in disinfection while creating a strong visual and emotional impact for both technical and non-technical audiences.
Profile Golf – Turning Soil Science into a Visual Story
Profile Products is known for its soil solutions across various industries. For the golf market, their ceramic product improves turfgrass root systems—an advantage that isn’t easily visible. So, how do you show these results in a compelling way?
With that as our focus, we designed a website for Profile Golf that puts product impact front and center. A custom 3D animation shows a turf “plug” rotating on scroll, revealing the deep root structure beneath the surface. This simple but powerful interaction connects the science to the outcome: championship-quality turf. Our messaging on the website directly supports the visuals with statistics and clear value propositions. We show the beautiful roots and healthy soil profile, and then tell you why it matters.
From a content strategy perspective, we transformed existing PDFs into searchable, SEO-friendly web content, including case studies and product details. This not only improves user accessibility but also ensures the content works harder for lead generation and discovery.
Carry-On Trailer – Streamlining the Buying Experience
As North America’s largest trailer manufacturer, Carry-On needed to simplify the process of finding parts—for both end users and internal support teams. The challenge was to create a tool that worked intuitively for a broad audience while communicating the versatility of their parts, which fit other trailer brands too.
Our team redesigned the parts lookup experience with built-in logic: users are first asked if they own a Carry-On trailer. If yes, they select the model; if not, they’re guided through categories like brakes or fenders. The results are searchable and shareable, making it easier for customer service teams to send users directly to the right parts.
This UX-first approach supports Carry-On’s brand promise of durability and service, while reducing friction for users—a win for both marketing and customer experience.
Your website isn’t just a place to house content—it’s a storytelling platform, a conversion tool, and a brand expression all in one.
At EPIC, we use research, strategy, content, design, and motion to turn websites into high-performing brand assets. If you’re looking to elevate your company’s digital experience, let’s talk.
