PUBLIC RELATIONS THAT BUILD CREDIBILITY, VISIBILITY AND TRUST

Epic Public Relations

Strong public relations does more than generate media coverage—it builds credibility, strengthens your reputation, and keeps your brand top of mind with the audiences that matter most. From media relations and influencer partnerships to media training and event support, we develop integrated PR programs that help organizations earn attention, build trust, and drive business growth.

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MAXIMIZING MEDIA RELATIONS

Fortune 500 companies rely on EPIC Creative to develop compelling stories, build relationships with key reporters and editors, and proactively pitch opportunities that position their brands in front of the right audiences. The result? Meaningful coverage that increases awareness and reinforces your credibility.

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PREPARATION LOOKS GOOD ON ANY BRAND

Reputation and crisis management means preparing for any threat to your brand, because no one thinks it’ll happen to them… until it does. We help organizations develop a plan, navigate challenging situations, and communicate with confidence. Through strategic planning and customized media training, we equip your team to protect and strengthen your brand when it matters most.

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TURNING INFLUENCERS INTO YOUR BEST SALESPEOPLE

Influencers help brands reach highly engaged audiences through trusted, authentic content. We identify the right partners, recruit, and manage influencers who align with your brand and can authentically engage your target audience.

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THE RIGHT PLATFORM TO REACH YOUR AUDIENCE

Thought leadership starts with visibility. We identify and secure speaking opportunities that showcase your expertise and position your team as industry leaders—from trade shows and conferences to webinars, podcasts, and panel discussions.

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ELEVATING EVENTS WITH MEDIA PRESENCE

Events create valuable opportunities for media exposure—but they require careful coordination. We manage media outreach,  interview scheduling, press conferences and onsite support so your team can focus on the event while we maximize media engagement.

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PRESS RELEASES THAT THE MEDIA WANTS TO PICK UP

A well-crafted press release can spark meaningful media attention when paired with strategic distribution.  We develop compelling releases, identify the right audiences through industry-leading media databases and execute targeted outreach to maximize visibility for your news.

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What We Do

OUR SERVICES

Our public relations programs combine strategic planning, media expertise, and audience engagement tactics to help organizations build credibility, increase visibility, and protect their reputation.

  • Dedicated media outreach
  • Media list building and management
  • Press release development and distribution
  • Trade show and event support
  • Media training
  • Reputation and crisis management
  • Influencer management
  • Media monitoring and tracking

FREQUENTLY ASKED QUESTIONS

Media relations services help brands earn meaningful coverage by building strategic relationships with journalists, editors, producers, podcasters, influencers, and other media professionals. Through proactive story development, media outreach, thought leadership, and timely news opportunities, media relations positions your brand as a credible voice in relevant industry conversations.

The goal isn’t simply generating coverage—it’s securing the right coverage that builds awareness, strengthens reputation, and supports business objectives.

Media relations helps brands earn third-party credibility that advertising alone can’t provide. When your company is featured in a respected publication, industry podcast, or television segment, audiences perceive that coverage as more authentic and trustworthy than paid promotions.

Beyond individual placements, media relations creates ongoing opportunities to shape industry conversations, strengthen brand reputation, and establish your organization as a recognized leader in its market.

Paid media places your message in front of an audience through advertising. Earned media is the result of journalists, editors, producers, or influencers choosing to feature your brand because they find your story relevant and valuable to their audience.

While earned media offers less control than paid advertising, it often delivers greater credibility and engagement because the coverage comes from trusted third-party sources rather than the brand itself.

Effective media relations programs combine several tactics, including media outreach, press release development and distribution, thought leadership campaigns, newsjacking opportunities, executive positioning, and proactive story pitching.

Modern media relations also extends beyond traditional news outlets to include podcasts, influencers, industry newsletters, speaking opportunities, and event support—helping brands connect with audiences wherever industry conversations are happening.

Success is measured through a combination of visibility, engagement, and business impact. Common media relations KPIs include media placements, audience reach, share of voice, message pull-through, sentiment, and coverage quality.

Depending on your goals, success can also be tied to website traffic, lead generation, brand awareness, reputation metrics, or shifts in audience perception measured through surveys and brand health studies.

Media relations timelines vary based on your goals, industry, and the types of coverage you’re pursuing. News announcements and press releases can generate coverage within days, while thought leadership programs and top-tier media placements often require a longer-term strategy.

In most cases, organizations begin seeing momentum within the first few months, with the strongest results coming from consistent media engagement and relationship-building over time.

Contact Us

Let’s Work Together

Interested in working together? Give us a call at (262) 338-3700 or reach out using the form below.