We are looking for a Marketing Automation Manager to lead strategy, execution, and optimization of marketing automation programs for both our agency and our clients.This role requires a mix of technical expertise, strategic thinking, and project management skills to drive results across multiple platforms, with a primary focus on HubSpot.
Our ideal candidate is someone who is analytical & data-driven, creative & strategic, tech-savvy, highly organized, collaborative, and communicative. Prior experience in an agency setting is a plus, since they’ll need to manage multiple clients (including EPIC’s own efforts) and projects simultaneously.
What You'll Do
- Strategy Development:
- Develop and implement marketing automation strategies that align with both client and internal business objectives.
- Work closely with internal stakeholders and clients to optimize lead generation, lead nurturing, and customer retention strategies.
- Identify automation opportunities and provide recommendations to improve efficiency, engagement, and ROI.
- Technical Implementation:
- Configure, optimize, and maintain HubSpot and other marketing automation platforms to support marketing and sales alignment.
- Develop and manage workflows, lead scoring models, segmentation, A/B testing, and email automation.
- Troubleshoot issues and ensure seamless CRM, analytics, and third-party platform integrations.
- Campaign Management:
- Create and optimize email campaigns, landing pages, forms, and lead nurturing programs to maximize engagement.
- Monitor deliverability, segmentation, and automation rules to ensure the best results.
- Conduct A/B testing and other optimization techniques to improve conversion rates.
- Analytics & Performance Tracking:
- Track and analyze key performance metrics (open rates, conversions, lead velocity, etc.).
- Develop reports and dashboards to provide insights and recommendations for continuous improvement.
- Collaborate with sales teams to ensure MQLs and SQLs are properly tracked and nurtured.
- Work with content, design, research, and development teams to ensure campaigns are effective and visually compelling.
- Training and Support:
- Work closely with content, design, and research teams to ensure campaigns are visually engaging and aligned with messaging.
- Train and support clients and internal teams on best practices for marketing automation and CRM platforms.
- Stay up to date with industry certifications, trends, and emerging technologies.
What You'll Need
- Proficiency in HubSpot and other marketing automation tools (e.g., Pardot, Marketo, Eloqua).
- Experience in setting up and managing lead scoring, segmentation, workflows, and email marketing campaigns.
- Strong analytical skills and ability to interpret data for decision-making.
- Excellent project management and communication skills.
- Certifications in HubSpot (e.g., HubSpot Marketing Software Certification) or other relevant platforms are preferred.
