In 2018, however, a competitor—previously only a minor player in the region—mounted a challenge, offering aggressive sales and trade-in incentives to select New England markets.
Recognizing that it’s much easier to retain a current customer than create a new one, EPIC helped FISHER respond quickly and decisively: For four weeks in the fall of 2018, we used a mix of tactics to reach highly targeted audiences in the same markets, presenting a compelling brand story that reminded them—in their language and in no uncertain terms—“This is FISHER NATION.”
3.8M
total impressions
125K+
10-sec. video views
52K+
100% video view completion
.42%
average click through rate*
*National average brand awareness CTR is 0.32%
1M+
total impressions
3K+
total website clicks
74.3%
YouTube view-through rate*
81.9%
Video Pre-Roll video-completion rate*
Industry average view-through rate: 28%, Industry average video-completion rate: 75%
103,708
total reach in targeted area.
TYLER JONES
Product Manager
Fisher Engineering
EPIC is always coming up with fresh ways to assist our team in increasing sales and dealer traffic in areas where we need support. We can always count on them to come through with an effective strategy that is nimble and on budget.
