Overview
GE HealthCare
OVERVIEW
GE HealthCare, an industry-leading $19.7 billion global medtech company, has partnered with EPIC Creative on a wide range of projects and campaigns for nearly 20 years.
EPIC supports more than 85 global and regional stakeholders involved in brand and product marketing, marketing communications, and content strategy across 18+ business units that include imaging equipment, critical care devices, ultrasound equipment, digital healthcare solutions, and lifecycle support services offerings.
A TRUSTED PARTNER
GE HealthCare marketing leaders value our partnership because we provide the same level of strategic insight and attention regardless of the project scale—whether launching a global medtech product or producing targeted video content. And the depth of our work at
GE HealthCare means we can help them connect the dots across the business through our previous successes with other business units and knowledge of their offerings, the competitive landscape, and ideal channels.
When GE HealthCare spun off from General Electric and rebranded in 2023, EPIC became experts in their new and evolving brand look and voice, promoting consistency across projects and allowing us to serve them in the best and most efficient way.
To address the extensive web updates generated by the brand overhaul, we also became trusted experts on the web platforms GE HealthCare.
UNDERSTANDING THE MEDTECH INDUSTRY
True comprehension of an industry goes far beyond just understanding different audiences and their journeys. In GE HealthCare’s case, it’s also about familiarity with global healthcare systems, comprehending scientific principles, grasping the essence of cutting-edge technology, and developing a working knowledge of the legal and regulatory parameters that apply to medical device marketing.
Through our years of working for the many divisions of GE HealthCare, we’ve become fluent in their brand voice, showcasing a sense of clarity and leadership for GE HealthCare. We know how to create impactful marketing messaging while maintaining compliance. Because of our long-term partnership, EPIC’s grasp of the industry is seen as a given.
A STRATEGIC CONNECTOR
Because we’ve partnered with GE HealthCare on projects across their business units, we’ve seen what works and understand how it all connects. This perspective allows us to guide their marketing teams toward the best use of their budgets and efforts. We’re able to anticipate their needs, whether for integrated marketing campaigns, cross-channel marketing strategy, or digital content planning. For example, if we’re creating a new medical device web page, should we also build supporting video content? And how are we going to drive traffic to the page? With a comprehensive approach, we help GE HealthCare maximize their marketing impact so they never miss an opportunity.
CONSISTENCY AT SCALE
No matter the assignment, we deliver consistent brand voice, visual appearance, and overall quality to the final product, whether we’re launching a medical device marketing campaign with a tight timeline or producing content for global healthcare stakeholders. We’re committed to making our clients at GE HealthCare look good and feel confident in their decision to partner with us. We’ve become an extension of their internal teams and have earned word-of-mouth referrals across business units thanks to our reliable, scalable medtech marketing solutions.
Breadth and Depth
Over the last 18 years, our projects have included:
- Voice-of-customer research
- Messaging platforms + creative strategy
- Product launches
- Omni-channel marketing campaigns
- Thought leadership, speakers’ bureaus + PR support
- Website + landing page content, design, and development
- Collateral (presentations, brochures, and merch)
- Photo + video (including pre- and post-production and live-streamed events)
- Animation + 3D rendering
Our long-time partnership with GE HealthCare shows how we bring strategic thinking, consistent execution, and deep industry understanding at scale. If you’re looking for a partner who can plug in seamlessly, anticipate needs, and elevate your marketing efforts, let’s start the conversation.