Overview
Aquatrols
THE CHALLENGE: A DISCONNECTED SITE
Beyond the surface-level need for updated branding on their website, EPIC identified several opportunities for growth and optimization. Following the rebrand to The Aquatrols Company, the website needed to do more than reflect a new identity—it needed to unify global brand experiences, simplify content management, and better support lead generation.
Most importantly, the existing site wasn’t built to guide users toward conversion or capture meaningful engagement data for future marketing efforts.
OUR APPROACH: DYNAMIC CONTENT AND VERSATILE WEB BUILD
To create a powerful website that supports sales and delivers long-term performance, EPIC leveraged foundational web and content tactics:
Dynamic Content
To better serve distinct audience segments, EPIC developed a dynamic content structure that changes based on the industry of the visitor. For example, a golf course superintendent would see a website that features course imagery and copy while horticultural professionals would see greenhouse images. This offers a personalized experience for the visitor while improving scalability of the site.
Global Reach
Since the site merged four regional sites into one, we developed a custom region selector so that all four sites could be housed under one domain. This helped create strong authority while also keeping content separated by region as needed.
Effortless Content Entry
To give the client flexibility to update products, photos, videos and more post-launch, we developed flexible, modular content blocks and made the site easily accessible for updates.
THE RESULTS: SIGNIFICANT BOOST IN WEB PERFORMANCE
The redesigned site delivered measurable improvements in engagement, discoverability, and user activity across nearly every key performance indicator.
41.44%
increase in sessions
7%
increase in organic search traffic
55%
increase in average engagement duration on organic search
2.1%
increase in returning users
8.83%
increase in engaged sessions
28.39%
increase in average engagement duration per session
109%
increase in file downloads
103%
increase in site searches
110%
increase in event actions per session
50%
increase in desktop traffic + 34% increase in mobile traffic
