OVERVIEW
Aerogen
Aerogen, the world leader in high-performance aerosol drug delivery in the acute care sector, needed to shift their digital marketing strategy to capitalize on a new direct sales model.
THE CHALLENGE:
Aerogen previously relied on referral sales, but with fewer in-person events and a deeper focus on digital marketing across the industry, they knew they needed to adapt. They partnered with EPIC Creative to implement a digital marketing campaign to showcase their industry prominence and drive leads.
THE SOLUTION: FULL SUPPORT OF “DISCOVER BETTER”
Through audience research, relevant content, and thoughtful distribution across digital channels, we delivered a cohesive branded effort to elevate their annual creative theme: “Discover Better.”
RESEARCH + CREATIVE CONCEPTING
As part of our discovery, we conducted a series of interviews with Aerogen customers and internal sales and marketing stakeholders. These interviews informed our concepting and supported campaigns targeting each of their primary U.S. audiences:
- Emergency department staff
- Respiratory therapists
- ICU doctors + nurses
IMPACTFUL CONTENT
To ensure relevant content was delivered to each audience, we developed campaign-specific HubSpot landing pages offering tailored messaging and allowing for enhanced performance tracking.
With clear CTAs to request a demo, each page allowed users to quickly take action and get in touch with Aerogen’s U.S. team.
CROSS-PLATFORM EXECUTION
Our digital marketing strategy spanned various tactics to reach audiences based on their level of awareness and intent, including:
- LinkedIn ad campaigns
- Email marketing
- Public relations and speakers bureau
- Paid media in industry publications
This approach ensured we reached our intended audiences with relevant content, helping to drive leads and fuel their new sales strategy.