Overview
Energy Recovery
Energy Recovery engaged EPIC to refresh and expand their brand and marketing approach, to carry them into a new high-growth phase of their business. They’re a leader in the desalination and industrial wastewater industries, but are investing in content strategy to further showcase their expertise and innovation.
Defining the Challenge
Despite a strong footing in desalination and industrial wastewater as a core to their business for over 30 years, Energy Recovery is determined to stay ahead of motivated competitors and highlight their leadership and product innovation.
Our Approach
Through strategic investment in creative and tactical strategies, EPIC created clear, concise messaging around Energy Recovery’s unique value, educated multiple audiences in applicable markets and developed strong calls to action for optimal engagement.
Digital Marketing Strategy
An omnichannel blend of tactics —including email marketing, Google Ads search, paid LinkedIn campaigns, media relations, digital and traditional publication advertising, native advertising, content marketing, and webinar promotion—allowed us to reach a full scope of audiences at specific points in their customer journey.
New Website
In order to remain at the forefront of their competitive industries, the Energy Recovery website needed new and reorganized content, which in turn would help feed the sales funnel. By rethinking the call-to-action strategy throughout the site, we were able to significantly increase engagement and conversions. By implementing more advanced analytics and backend functionality, the new website allows for a more in-depth understanding of user behavior and how they interact with the brand.
Within 3 months of launching the new website:
+17%
average engagement time
+31%
average page views per user
84%
file downloads
x2
Contact form submission rate doubled
Print collateral
A collection of print deliverables including sell sheets, brochures, banners, and more provide support for sales and corporate initiatives.
Trade shows
As an international company serving a highly technical audience, Energy Recovery maintains a year-round global trade show presence. Redesigned graphics provide an inviting and informational booth setting in a range of layouts, for a global audience.
