OVERVIEW
Energy Recovery
Energy Recovery engaged EPIC to refresh and expand their brand and marketing approach, to carry them into a new high-growth phase of their business as they move from a focus on desalination and industrial wastewater to a broader mix of offerings in new sub-markets in wastewater and expansion into CO2 refrigeration.
Defining the Challenge
With a strong footing in desalination and industrial wastewater as a core to their business for over 30 years, Energy Recovery was looking to take their solutions and technology into new and emerging markets — including CO2 refrigeration and submarkets within industrial wastewater.
Our Approach
Through strategic investment in creative and tactical strategies, we created clear, concise messaging around ERI’s unique value, educated multiple audiences in applicable markets, developed a strong call to action, and tracked interested audiences for future marketing, education, and engagement.
Digital Marketing Strategy
An omnichannel blend of tactics—including email marketing, Google Ads search, paid LinkedIn campaigns, media relations, digital and traditional publication advertising, native advertising, content marketing, and webinar promotion—allowed us to reach niche audiences at specific points in their customer journey.
New Website
In order to better serve their expanded target audience, the Energy Recovery website needed new and reorganized content, which in turn would help feed the sales funnel. By rethinking the call-to-action strategy throughout the site, we were able to significantly increase engagement and conversions. By implementing more advanced analytics and backend functionality, the new website allows for a more in-depth understanding of user behavior and how they interact with the brand.
Within 3 months of launching the new website:
+17%
average engagement time
+31%
average page views per user
84%
file downloads
x2
Contact form submission rate doubled
Print collateral
A collection of print deliverables including sell sheets, brochures, banners, and more provide support for sales and corporate initiatives.
Tradeshows
As an international company serving a highly technical audience, Energy Recovery maintains a year-round global trade show presence. Redesigned graphics provide an inviting and informational booth setting in a range of layouts, for a global audience.
