OVERVIEW
A Concentrated Effort
The IKE’s team came to us to help them with line review support at Home Depot, Lowe's and Tractor Supply. Our omnichannel strategy targeted homeowners with acres and leveraged online and digital media tactics to reach our target audiences.
The Challenge
Concentrates have the highest walk-away rate at point of sale in the lawn and garden category. Despite concentrates being a significantly better value, shoppers have tended to favor competitive ready-to-use products due to seeming easier to use.
The Solution
To combat buyer intimidation and stand out on the shelf, IKE’s called for a refreshed brand messaging and a complete redesign of its product packaging. IKE’s products needed to quickly imprint on buyers that not only are concentrates a far better use of their money, but they are also incredibly easy to use.
Product Catalog
The product catalog is a reference guide for all product specifications and company information, thanks to its clean design and formatting of detailed information. Lifestyle photography is peppered throughout the design to bring visual interest and relatability to the lawn & landscape audience. As a key B2B sales tool used in pitches to retailers, this catalog contributed to securing a significant number of new in-store and online retail listings for the IKE’s brand.
Branding
The new aesthetic is eye-catching, with bold colors and typography intended to be disruptive at point of sale. The messaging strategy was crafted so that shoppers could quickly understand what the product is, how to use it, and where.
Social Media
Following the rebrand, IKE’s launched a presence on Facebook, Instagram and Twitter in an effort to provide awareness and education about their products to the target audience of homeowners with an interest in lawn care, landscaping and gardening.
203K
Total Users
1.0M
Events (page loads, downloads, link clicks and form submissions)
39%
Engagement Rate
