OVERVIEW
IMO Health
With complex, AI-driven products in the healthcare space, IMO Health needed assistance telling their story with more clarity and focus, which is exactly what their products do with patient data.
THE CHALLENGE: DELIVERING A CLEAR MESSAGE
IMO Health leverages their award-winning Natural Language Processing (NLP) and always-current, domain-specific AI models to capture precise clinical data at the point of care and extract, standardize, and enrich it across sources to generate sharper insights, more intelligent decisions, and better healthcare outcomes.
Because their product offerings are highly complex, they partnered with EPIC Creative to build a comprehensive video marketing strategy to better tell their story to leaders at EHRs and POC solutions, HCPs, and Health Information Exchanges (HIEs), among others.
THE SOLUTION: TAILORED, COMPREHENSIVE STORYTELLING
Our engagement with IMO Health started with building a comprehensive strategy that pinpointed the right messages to connect with the target audiences, including:
Communication strategy: The best tactics to reach the various audiences we needed to reach, including YouTube, social media, digital advertising, and website content.
Content strategy: A mix of long-form explainer videos that combine live action and animation, as well as teaser videos that help pique the interest of clinical and operational leaders.
Key performance indicators: For each type of content and tactic, we recommended the appropriate measures of success, including metrics for impressions, engagement, retention, clicks, and video views.
RESULTS: AN ARSENAL OF EFFECTIVE VIDEO CONTENT
This effort resulted in more than a dozen videos highlighting the key features and benefits of IMO Health, speaking directly to their target audiences. The continued success of this video content in all tactical applications has led to ongoing video production work, including scripting, video shoots, video editing, and animation.
