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John Deere Launches a New Software Platform

ā€œJohn Deereā€ is no stranger to most ears. Over their 180 years, John Deere has revolutionized the concepts of innovation, technology, sustainability, and community. We were tasked with positioning John Deere as a tech-forward brand in the golf industry by leveraging the launch of a new golf course management software platform.

Animation Photo + Video UX/UI Web Design + Dev

John Deere ad for PRO Golf in a booklet
HTML5 ads for John Deere that say, "When all your data is in one place, you can be any place."

Campaign Creative

Our Campaign creative leveraged the fact that John Deere PRO Golf provides those responsible for maintaining golf course operations the ability to be always connected and able to manage their operations, no matter where they were.

Stylized collage of John Deere 2024 Golf Product Guide including the cover and interior pages.

Dealer Support

Serving as an entry point for the sales funnel, we created print collateral and supporting materials to deliver a bold, powerful message to our audienceā€”that they can truly be anywhere with this tool. Promoting both John Deereā€™s presence at tradeshows and the tool itself, these executions helped to entice our audience and introduce them to the technology before they arrived at the show.

We designed, wrote, and built out the John Deere PRO Golf web pages on deere.com, going live before the conference and show.

Large screen at a tradeshow with PRO Golf on it.
Curved monitor at the John Deere tradeshow booth with stats about Pro Golf
Pro Golf chat with an arial photo on a mobile device.

THE JOHN DEERE OPERATIONS CENTER PRO GOLF EXPERIENCE

John Deere PRO Golf was officially launched at the 2024 GCSAA Trade Show and Conference. We developed a personalized solutions-focused experience.

Attendees scanned their badges, and the flat LED screen zoomed into their home golf course, presenting a wow factor for both the user and passersby. The user answered a series of questions, and their responses populated the LED screen in real-time.

Moments after completing the interactive experience, the user received an email with PRO Golf solutions to the challenges they chose in the experience and connected them to their dealer to learn more about John Deere PRO Golf.

PRO Golf The comprehensive golf course management software
You can track how much time you spend on each task with PRO Golf. It's all there.
With PRO Golf, you have a pulse of what's going on, even if you're not there.
PRO Golf knows exactly what's going on today, the next day, and the week ahead
Stylized image of a TV showcasing a golf course above some one mowing with a John Deere mower.

THE JOHN DEERE GOLF TRADESHOW BOOTH DESIGN

The most recent evolution focuses on taking the next step in bringing the customer closer to the product. The dealer showroom app, leveraged both as a trade show experience and sales enablement tool, highlights new products, operator views, all with interactive features that bring the viewer so close they can almost touch it.

John Deere booth at a tradeshow with a background banner saying, "PRO golf, when all your data is in one place, you can be any place"
John Deere tradeshow booth with a zero turn mower in the front.

Explore Deere

Built around touchscreen interactivity, the dealer showroom app served as a resourceful tool on the show floor for users to get an interactive experience. They could touch and rotate virtual 360Ā° products while clicking on interactive hotspots for additional information about features and benefits. Ultimately, it served as a beautiful showcase for John Deereā€™s extensive product portfolio.

PRO Golf Operations Center webpage featuring informational videos.

Pro Golf Experience Page

We built The John Deere Operations Centerā„¢ PRO Golf landing page to operate as an information hub for usersā€”packed with video content based around specific features of John Deereā€™s course management software.

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