OVERVIEW
Life is Calling. CARRY-ON.
Carry-On Trailer—the #1 best-selling trailer brand in America—came to EPIC for help when their 25-year-old branding had carried them as far as it could.
the challenge
Since its founding in 1996, Carry-On has been able to thank their national distribution and strong dealer relationships for their position as market leader. Only in the last few years have competitors started to gain on them—creating a need for Carry-On to reinvigorate their brand and marketing strategy in a way that better resonates with trailer shoppers.
THE SOLUTION
Carry-On partnered with EPIC to take their branding to the next level with an entirely new aesthetic—including a new logo, refreshed messaging, and a fully reimagined website.
BRANDING
Carry-On’s new branding reflects the proud and hardworking lifestyle of its customers. Imagery and messaging cater to the core audience pillars of DIY enthusiasts, outdoor recreationalists, and professionals such as landscapers and contractors.
BRAND ROLL-OUT
The new Carry-On Trailer brand can be found nationwide on product packaging, facility signage, trade show displays, and—oh, hey!—right next to you on the highway.
The team at EPIC goes beyond being a service provider – they function as a business partner. Their approach to understanding our company and audience has resulted in a rebuilt and rebranded website that perfectly resonates with our customers.
– Scott Sittler, Director of Marketing, Carry-On Trailer