Overview
Lightspeed
Lightspeed offers a dealer management solution that connects departments and processes into one seamless experience. More than just a point-of-sale or departmental tool, Lightspeed empowers users to make data-driven, timely decisions within a single, fully integrated platform.
Who Is Lightspeed DMS?
For nearly 40 years, Lightspeed has collaborated with dealerships, creating industry-specific software solutions to connect departments and processes into one seamless experience so every task is easier. The result is an all-in-one offering trusted by more than 4,000 dealers, distributors, and manufacturers.
Lightspeed is a comprehensive Dealer Management Solution, customized around the specific needs of those that sell and service power equipment and recreational vehicles in a variety of industries, making their operations more efficient and profitable.
The Challenge
Lightspeed was looking to update and enhance their web presence. They had recently expanded their channel market offerings to include six industries and had an existing site that was outdated, lacked functionality, and the ability to customize their solution to each of the industries.
The Solution
The new site has improved navigation and more in-depth product information, and makes it easier for both prospects and clients to learn about Lightspeed. Improvements include:
- Refreshed design to align with Lightspeed brand standards
- Established industry-specific benefits, personalized content and messaging
- Increased focus on converting leads with a prevalent and consistent CTA
- Streamlined end-user navigation to easily navigate information about Lightspeed and solutions
- Increased audience engagement through an all-new Resource Hub that includes webinars, events, blogs, and data services reports
- Developed more interactive experiences (videos, infographics, etc.)
This is AWESOME. Just fantastic! I can’t thank you and the EPIC team enough. It’s amazing and only going to keep getting better!
– Diana Wilberscheid, Marketing Manager