THE CHALLENGE
Premium laundry brand Speed Queen partnered with EPIC to reach a new audience — pet owners — to raise awareness of their innovative new TR7 washer and DR7 dryer with Pet Plus™ technology.
To kick off this initiative, Speed Queen partnered with Best Friends Animal Society, a no-kill animal welfare organization. As Best Friends’ official laundry partner, Speed Queen is uniquely positioned to tell compelling stories of how their commercial-grade laundry equipment with Pet Plus™ technology can help animal caregivers remove hair and odors, so they can spend time doing what matters most—caring for their furry friends.
THE SOLUTION
With an in-depth understanding of the Speed Queen DR7, the only dryer model on the market with pet-specific cycle options designed specifically for pet hair removal and drying of pet items, and Speed Queen’s marketing goals, EPIC developed a strategic social media marketing plan and creative campaign: #PetHairDontCare.
BRAND SYSTEM
We brought #PetHairDontCare to life through a comprehensive brand system—all based on the Speed Queen and Alliance brand guidelines, but with a fun twist.
Campaign colors, fonts, image style, textures, and creative elements were established as a guideline for all campaign creative, ensuring each asset was high-energy, bold, caring, and playful—just like our furry companions.
7,619
Entries
712,617
Impressions
296,834
Reach
20,057
Outbound clicks
Susan Miller
Marketing Business Partner – Residential, North America
Alliance Laundry Systems LLC
EPIC has become an extension of our team—from strategy and ideation to social media management, they’ve stepped in and owned this campaign. Beyond that, they’re incredibly creative. We’re consistently proud to partner with EPIC.
