OVERVIEW
Surfacide UV-C Technology
As a leader committed to setting the standard in UV-C disinfection technology, Surfacide had outgrown their website and brand position.
Defining the challenge
The UV-C technology industry is highly competitive and strictly monitored by the Food and Drug Administration (FDA). With the emergence of new “autonomous” products and bold claims in the crowded industry, we were challenged with increasing awareness by positioning Surfacide as an industry leader.
The solution
Working closely with the Surfacide team, we performed a brand discovery exercise, including a full brand audit and qualitative research. Our findings educated the messaging strategy and allowed us to speak directly to the audience, while positioning their product as a premium, industry-leading technology that is “Simple. Proven. Safer.”
Three is better than one
One of Surfacide’s primary differentiators is that it is more effective because it delivers multiple units instead of just one, resulting in greater coverage, reaching more shadows, in less time. To detail out why Surfacide is advantageous, we implemented a linear pin-scroll to succinctly explain why shadows, distance and time makes the Surfacide Helios “Simple, Proven and Safer.”
Google Search Campaign
To support the new website, we developed an SEO strategy and implemented a Google Search campaign to further promote brand awareness. This always-on campaign serves responsive ads to searchers based on keywords used, driving qualified traffic to the Surfacide website.
26.3%
CTR
$1.06
Avg. CPC
78%
form completion rate
60%
of all website button clicks came from Google Search
Our company is in a competitive medtech space so, when we needed a new website and Google Ads program, we knew we could count on EPIC Creative. They undertook the task of redeveloping our website and throughout the process understood our overall brand and commitment to creating a user journey that resonates with our audience. Since the site launched and EPIC revised our Google Ads program, we’ve seen a healthy increase in traffic, engagement, and conversions.
– Sarah Meekma, Director of Marketing