No, AI Won’t Replace Us …
… But People Who Know How To Use It Will Replace People Who Don’t
Let’s just address the elephant in the room: Is this artificial intelligence (AI) paradigm shift going to take all of our jobs in the marketing and advertising industry?
Artificial intelligence has been a hot topic in recent years, with many people worrying about the potential for machines to replace human jobs. While it is true that AI has the ability to automate certain tasks, it is important to remember that AI is not capable of replacing humans entirely. In fact, the real value of AI lies in its ability to augment and enhance human capabilities, rather than replacing them.
The real value of AI lies in its ability to augment and enhance human capabilities, rather than replacing them.
In this article, we’ll explore why people who know how to use AI will be more valuable in the job market than those who don’t, and how you can upskill yourself to stay relevant in the age of AI, particularly in the context of marketing and advertising.
AI as a tool to augment human capabilities
One of the primary ways that AI is being used in the marketing and advertising industries is to augment and enhance human capabilities. For example, AI can analyze large amounts of customer data and provide insights for creating targeted marketing campaigns. It can also be used to optimize ad spend and improve the effectiveness of ad campaigns.
In addition to these practical applications, AI can also be used to generate creative ideas and content. For example, AI-powered tools can be used to generate copy and design concepts, saving human marketers and advertisers the time and effort of coming up with ideas from scratch.
The potential applications of AI in augmenting human capabilities are endless, and as the technology continues to advance, we can expect to see even more innovative uses. However, it is important to remember that while AI can perform certain tasks more efficiently than humans, it is not capable of replicating the creativity, strategy, and critical thinking that humans bring to the table.
The importance of upskilling in the age of AI
As AI becomes more prevalent in the marketing and advertising professions, it is important for marketers to stay up-to-date with the latest technologies and tools. Those who don’t upskill themselves risk being left behind as AI takes on more tasks and responsibilities. This is particularly true for tasks that are ripe for automation, such as data analysis and ad targeting.
However, it’s not just about avoiding being replaced by AI. By upskilling themselves, professionals in marketing and advertising can also position themselves to take on more advanced roles that involve working with AI and leveraging its capabilities to their advantage. In other words, rather than being replaced by AI, those who know how to use it effectively will be the ones replacing those who don’t.
Strategies for Upskilling into AI
So, what can professionals in marketing and advertising do to upskill themselves and stay relevant in the age of AI? Here are a few strategies to consider:
1. Keep learning
The field of AI is constantly evolving, so it’s important to stay up-to-date with the latest developments. This can be done through online courses, conferences, and workshops, or even just through reading up on the latest research.
2. Experiment with AI tools
There are many free AI tools and platforms available online, such as ChatGPT, Midjourney, TensorFlow, and Google’s AutoML. By experimenting with these tools, professionals in marketing and advertising can get a feel for how AI works and how it can be applied in their field.
3. Develop a growth mindset
The most successful professionals in the age of AI in marketing and advertising will be those who are open to learning and adapting to new technologies. By cultivating a growth mindset and a willingness to learn, professionals can position themselves for success in the face of rapid technological change. This includes being open to learning new skills and taking on new roles that involve working with AI. A growth mindset can also help professionals stay engaged and motivated as they upskill themselves and adapt to new technologies.
AI tools for marketing and advertising professionals to get started
Our world is now equipped with an ever-growing and quickly advancing selection of tools such as Midjourney, Dalle-2, and Stable Diffusion to create stunning images, graphic designs, and storyboards from text prompts. For the written word, ChatGPT, Copy.ai, and Sudowrite help writers tap into AI-driven solutions to gather and compose ideas, check for duplicated content, and increase their SEO ratings. Then on to Runway, Quickvid, and Synthesia to create amazing video content very quickly without ever picking up a camera. Web designers are able to leverage AI to generate code and improve user interactivity.
AI is revolutionizing a plethora of industries, from customer service to data analysis. It has the potential to take mundane processes and automate them, tailor customer experiences to an individual level, and draw out actionable insights from data. Staying up-to-date on the latest tools and comprehending how AI works is essential for professionals, as it can give them a major advantage in our consistently evolving digital landscape.
The possibilities of AI applications are growing rapidly and can be overwhelming. The following are some helpful databases to allow you to explore various AI tools:
● There’s an AI For That: AI use cases updated daily
● FUTUREPEDIA: The largest AI tools directory updated daily, and
● getinference.com: AI for creative and marketing
By incorporating these and other AI tools into their workflows, strategists, designers, videographers, writers, and can save time on repetitive tasks and generate unique content and designs.
While AI is not capable of replacing humans entirely, those who know how to use it effectively will be more valuable in the job market than those who don’t. This is particularly true in the context of marketing and advertising, where AI has the potential to augment and enhance human capabilities. To exemplify this point, this very article was co-written with the use of a few AI writing tools (ChatGpt, Copyai and Sudowrite). I am a 3D animator by trade and not a very strong writer, but this article was outlined and co-written in under an hour. Don’t wait until it’s too late and spend most of your time playing catch-up—start learning about AI now and stay ahead of the curve.