DEFINING THE BRAND
With over 20 years of experience, there was a growing demand for Jay English’s newly founded non-profit, Plain English. To address and expand the audience, EPIC developed a clear messaging strategy and brand position with an elevated identity system that better connects the brand as a whole.
The website was overhauled to create a more approachable, intuitive user experience through design consideration and improved way-finding.
The Plain English website invites both businesses and individuals to learn more about the services offered and doubles as an informational hub to those who are unsure. In addition to, a unique iconography set was developed to differentiate the three audiences, along with the services attached to each.
EPIC Creative has completely blown me away with the help they have provided in the branding and marketing of my non-profit. They’ve got a team that’s not just professional and super creative, but also a whole lot of fun to work with! Trust me when I say that these are real people who have a real passion for taking care of their clients. Plain English simply wouldn’t be what it is today without the incredible work that’s been done by this amazing organization.