Author Archives for Scott Covelli
Why Influencers Can Do What Brands Can’t
September 29, 2021 3:19 pm Comments Off on Why Influencers Can Do What Brands Can’t
One Brand’s Crisis Is Another Brand’s Opportunity
July 20, 2021 4:10 pm Comments Off on One Brand’s Crisis Is Another Brand’s Opportunity
You’ve Got A Media Interview … Now What?
May 19, 2021 6:15 pm Comments Off on You’ve Got A Media Interview … Now What?
Preparing And Reacting: The Anatomy Of A Brand Crisis
July 17, 2020 4:38 pm Comments Off on Preparing And Reacting: The Anatomy Of A Brand Crisis
Talking Like a Pro: Marketing in the Turf and Lawn Care Industries
March 13, 2020 4:09 pm Comments Off on Talking Like a Pro: Marketing in the Turf and Lawn Care Industries
Five Lessons “The Office” Teaches Us About Crisis Communication
October 16, 2019 10:04 pm Comments Off on Five Lessons “The Office” Teaches Us About Crisis Communication
The Balancing Act
December 3, 2018 7:50 pm Comments Off on The Balancing Act
“PR” Does Not Stand for Press Release
July 27, 2018 7:44 pm Comments Off on “PR” Does Not Stand for Press Release
