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Insights from the EPIC Team

From unique experiences to practical tips, hear from the people who do the work and know their stuff.

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  • Brand Health

    #Best Practices

    Brand Love in B2B? Yes, It Matters. Here’s Why You Should Be Tracking It.

    Read More

  • #Whitepaper

    From Data to Decisions: Smarter Marketing Through Segmentation, Personas, and Lead Scoring

  • Image of a person using a smart phone with the text: Leveraging for MedTech Marketing.

    #Best Practices

    Leveraging LinkedIn for MedTech Marketing

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Best Practices
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#Best Practices

Brand Health

Brand Love in B2B? Yes, It Matters. Here’s Why You Should Be Tracking It.

#Best Practices

Graphic of a stack of chocolate chip cookies with the headline 'The Return of the Cookies'.

The Return of Third-Party Cookies

#Best Practices

Image of a person using a smart phone with the text: Leveraging for MedTech Marketing.

Leveraging LinkedIn for MedTech Marketing

#Best Practices

You’ve Merged. Now What do you Do with Your Brand?

#Best Practices#Strategy

Image of a woman holding a phone in one hand and a pen in the other sitting at a desk with a laptop on it with an overlay that reads "The right audience. The right way.".

Tools for Marketing Success in MedTech and Life Sciences

#Best Practices

Graphic saying, "Domain Names + DNS."

Demystifying Domain Names + DNS

#Best Practices

Choosing a CMS

Choosing a CMS

#Best Practices

Ikes Products

A Concentrated Effort

#Best Practices

Narrowed Focus

Creating Value with Customer Segmentation

#Best Practices

Pretty Vs Practical

Balancing UI + UX

#Best Practices

Reputation management

Reinforcing Your Reputation

#Best Practices

Collage of people working

Caring For Your Brand: It Starts with Account Management

#Best Practices

Know Thy Customer

Know Thy Customer: Online Edition

#Best Practices

The essentials of UX, insights from the web team.

User Experience: Go Beyond Beautiful

#Best Practices#Strategy

3rd part cookies are being phased out.

No More Cookies? Other Sweet Ways To Target Audiences

#Best Practices#Creative

The evolution of web design.

The Evolution Of Web Design

#Best Practices

Turn up the targeting with connected tv.

Build An Effective Connected TV Strategy

#Best Practices#Creative

After the shoot.

We’ve Done The Shoot. What Happens Next?

#Best Practices

Music icon with copyright symbol overtop.

Trending Sounds + Copyright

#Best Practices

HR manager with 7 fingers up.

7 Tips to Get from Resumé to Interview

#Best Practices

How to build your web portfolio.

Putting Together Your Portfolio

#Best Practices#Culture

Laure Lindorfer.

What’s Your Process? Q+A With Laura Lindorfer

#Best Practices#Creative

Man in front of AI art.

No, AI Won’t Replace Us …

#Best Practices

#hashtags

Let’s Hash Out the Importance of #Hashtags

#Best Practices#Strategy

Budgeting info graphic.

Seven Ways To Maximize Your “Use It Or Lose It” Budget

#Best Practices#Creative

Big Brothers and Big Sisters BBQ event.

The KPIs Of Making A Difference

#Best Practices#Creative#Strategy

Tik tok on a phone.

Building A Persona, Not A Brand, On TikTok

#Best Practices#Creative#Strategy

Agency intern selfies.

10 TikTok Basics From Someone Who Knows Best: The Intern

#Best Practices

Don’t Forget The PR In Your Product Release

#Best Practices#Culture

Thanks!

If You’re Grateful And You Know It…

#Best Practices

Illustration of a woman in front of a camera.

Five Tips For Your On-Screen Interview

#Best Practices#Creative

Animation of building a out images and data.

Nailing The Line Review

#Best Practices

Social influencer in practice.

You’ve Got A Media Interview … Now What?

#Best Practices

Social influencer in practice.

The B2B Boom Of Influencer Marketing

#Best Practices#Culture

Illustration of a team brainstorming.

Unlocking The Creative Process With Improv

#Best Practices

Illustration of a sport player and plays overlayed.

Preparing And Reacting: The Anatomy Of A Brand Crisis

#Best Practices#Strategy

Illustration of someone talking about sports turf, tools, and sports.

Talking Like a Pro: Marketing in the Turf and Lawn Care Industries

#Best Practices#Strategy

“PR” Does Not Stand for Press Release

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