E-Roll | The EPIC Book Nook

Bonding Over Books Learn more about the EPIC Book Nook in the latest EPIC E-Roll. What started as a casual idea to share books with colleagues has grown into a treasured resource that creates community. Want a job that lets you bond with colleagues over books? Apply for a future job opening! Transcript “It happened organically. […]

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Talent vs. Effort

Hot take: I don’t really believe in the concept of talent. A quick glance at Merriam-Webster reminds us how talent is defined: a special, often athletic, creative, or artistic aptitude. This definition has always bothered me. Specifically, the use of aptitude—a natural ability. I mean, there’s probably a reality to certain genetic conditions giving certain […]

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What’s Your Process: Q+A with Jon Striegel

A Career That’s Always In Motion Animation has drastically changed over the last 20 years, and it now holds a leading role in advertising. Seeing that 91% of businesses use video as a marketing tool, this rise in popularity makes sense. The focus on video has led to a demand for faster, more affordable, and easier ways […]

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Creating Value with Customer Segmentation

With so much media, technology, and numerous distractions surrounding consumers every day, it can be difficult to reach them. Understanding the different groups of customers that interact with your business—and tailoring a relevant message to them—is more critical than ever. Thankfully, with the amount of data available today, you can not only identify these unique audience segments […]

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Balancing UI + UX

When you think about successful modern websites, two things should come to mind: User Interface (UI) and User Experience (UX). While these two concepts are vastly different, people often use them interchangeably. So what are the key differences? According to the Interaction Design Foundation , User Interface (UI) design focuses on the look or style of a […]

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Reinforcing Your Reputation

Why “Crisis Management” is for More than Just Crises For years at EPIC Creative, we’ve been helping our clients prepare for unforeseen issues that may affect their business and brand. From disgruntled employees to social media gaffes to natural disasters, we’ve developed messaging and armed spokespeople with a guide on what to do and say […]

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Caring For Your Brand: It Starts with Account Management

A brand is the sum of everything it’s ever done—reputation, credibility, and style. It’s a living thing that grows and evolves, and it requires care and attention. So handing off the brand can make a marketing leader nervous. That’s why a strong relationship between agency and client is the foundation for great work. After all, […]

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What’s Your Process: Q+A with EPIC’s Women of Traffic

Life in the fast lane: Lindsay Kellerman + Brittany Pawlowski On the day I reached out to Lindsay Kellerman, Senior Production Manager at EPIC, and Brittany Pawlowski, Production Manager and Producer at EPIC, to talk about the ins and outs of managing agency traffic, I got a glimpse into just how demanding their roles can […]

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Know Thy Customer: Online Edition

Improve web performance with UX research It’s human nature to assume that others behave in the same way we do, and our behavior on the web is no different. But if you have a marketing or business background, how you view and experience apps or websites may differ significantly from your customers. So how do […]

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User Experience: Go Beyond Beautiful

When it comes to web design, don’t forget the essentials. As the saying goes, it’s not about the destination, but the journey. That’s why, with each website we build at EPIC, it’s not just about the information on the site … it’s our goal to push design/layout limits and deliver eye-catching websites with a unique, […]

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No More Cookies? Other Sweet Ways To Target Audiences

How to adjust as Google phases out third-party cookies and tracking As consumer privacy becomes more of a priority, there are changes already underway in how digital advertising campaigns are targeted. This includes the deprecation (elimination) of third-party cookies. By late 2024, Google Chrome intends to block all third-party cookies, requiring advertisers to adjust how […]

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The Evolution Of Web Design

A trip back to the ’90s with our guide Tim Though the internet existed before the 1990s, the World Wide Web and “websites” didn’t exist until 1991. Any concept of design would take years to take hold. It was utilitarian, without the ability to truly engage in any real design. Sure, every website had a […]

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Building An Epic Experience With The EPIC Experience Team

About 30 years back, EPIC Creative was built by an old-school hippy on a solid foundation of peace, love, and understanding. â€œDo good work, charge a fair price, and be nice to people,” was (and still very much is) the company jam. I can’t imagine any bank manager in their right mind approving loans for a business […]

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Build An Effective Connected TV Strategy

Using CTV to cut through the noise There’s a new way to reach your target audiences on the tried and true TV. With Connected TV (CTV), you can now target, measure, and retarget TV-viewing households. CTV is a rapidly growing media channel reaching households while they are viewing streaming TV. These pre- and mid-roll placements […]

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We’ve Done The Shoot. What Happens Next?

Picture this. You’ve just wrapped up a big day of video content creation with EPIC Creative. So what happens after we pack up all our gear and head back to West Bend? A lot! In fact, that’s when the real work begins. One of the advantages of working with EPIC: We’re one of the few […]

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Speaking To An Audience Of One

Working with Washington County to meet people where they’re at I have incredible parents. I want to make that clear out of the gate. I never wanted for anything. They built their world around me and made sure I had everything I needed to not only be successful, but happy. I’m a fortunate and deeply […]

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What’s Your Process? Q&A with Kelly Shoff

Bringing positivity and passion to video production The moment you start talking to Kelly Shoff, you’re immediately welcomed with a purely contagious smile and a sense of warm familiarity. It’s like talking to that friend you haven’t seen in months, but you can seamlessly pick up wherever it was that you left off. She’s grounded, […]

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Trending Sounds + Copyright

The pitfalls of TikTok music for brands When it first burst onto the app scene, TikTok was not as restrictive as it should have been with music copyright protections. In fact, it took lawsuits from larger companies in the music industry for them to start paying attention to the problem of copyright infringement. Accounts were banned and […]

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Lifting Up Higher Education

EPIC launches initiative to support marketing professors + students The front of my syllabus borrowed a line from Sondheim’s Sunday in the Park with George: Order, Design, Tension, Composition, Balance, Light, Harmony. God, I loved teaching. I gave it up when I became a father. Spinning the plates of employment, marriage, fatherhood, and adjunct teaching ultimately found me […]

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What I Wish I Knew In School

Three things to prepare you for working in an advertising agency after college Working in an advertising agency can be a challenging and rewarding experience. Among other things, it requires a unique blend of creativity, analytical skills, and strategic thinking. If the idea of working in a fast-paced creative environment excites you, here are three […]

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7 Tips to Get from ResumĂŠ to Interview

Don’t stall your job search before it really gets started It’s no secret that applying for a new job can be stressful and time-consuming. Searching for positions, researching potential employers, updating your resume, and, of course, actually applying, all take time and can feel like a full-time job in itself. And while we can’t make […]

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Billboards On Bags, Bottles, And Boxes

What brings you to an in-store product display or drives your Google search when shopping online? Is it the brand? The product? An impulse? For the sake of this blog, the most important question is this: How does the exterior of the product packaging influence you once you get there? The art of package design […]

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Putting Together Your Portfolio

Tips for showcasing your talents regardless of career path A portfolio, in a general sense, is a portable showcase of your work and talents. Historically, a portfolio has been closely associated with design professions, but a portfolio can actually be geared toward any career path. And if you’re looking to join the awesome team at […]

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Community, Connection + Collaboration at TOCA

The return of in-person events and “The Way Life Should Be” Earlier this month, I traveled with a few co-workers to attend the 33rd annual Turf and Ornamental Communicators Association (TOCA) meeting in Portland, Maine. For me, it was a return to traveling and my first plane trip since 2019. I was ecstatic, to say the least, […]

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Breathing Life Into A Cemetery

Why Forest Home is much more than a resting place—and how we told that story One of the most fun things about working in creative marketing is that it can take you to unexpected places. Most people think of car commercials, beer commercials, and insurance commercials. That’s what all creative is, right? Nah. In fact, […]

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A Creative Mind in the Kitchen

Erin Puariea Clark Dishes It Up Spicy, multifaceted, colorful, and the perfect amount of saltiness—those words not only describe EPIC Creative’s own Erin Puariea Clark, but also the food she conjures up in her kitchen every day. For Erin, our VP of client services and account management, cooking has always been a part of her […]

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What’s Your Process? Q&A with Baily Schaefer

The speedy queen of EPIC digital media campaigns It’s often said that when it comes to career paths, timing is everything. And in that regard, Baily Schaefer, EPIC’s Digital Media Campaign manager, planned her graduation and entrance into the working world with a flawless beat. After graduating from UW-Milwaukee with a Journalism degree in 2013, […]

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That One Time We Tried To Win A Tourism Account

Editor’s Note: A for effort! But not much else. That’s what this is all about. These are Tales From The Creative Graveyard—real stories about great creative work that for one reason or another simply never made it to the finish line despite giving it our all. And sadly, when it was over, the work got put […]

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Getting Our Hands Dirty

The beauty of soil packaging + messaging Let’s be honest, we’ve been at this for a little while. You know, 34 years of marketing in the turf and ornamental industry. We’ve done dozens of line reviews for big-box retail distribution. In fact, our Chief Creative Officer Joe Rogge recently wrote a blog about how to succeed […]

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Top 5½ Trends At GCATS

What We Learned at the GCSAA Conference + Trade Show EPIC employees and clients already know our three brand values: that we’re scrappy, honest, and kind. But EPIC employees working with clients in the golf industry would probably back me up in saying that “GCATS” (our affectionate name for the GCSAA Conference and Trade Show) could be […]

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What’s Your Process? Q+A With Laura Lindorfer

It’s as simple as treating people like people Account Director Laura Lindorfer shares her tips for forging solid client relationships The most unbelievable thing Laura Lindorfer, Account Director at EPIC, will tell you is that growing up in Maple Grove, Minnesota, she was painfully shy. Bubbly and confident, Laura has an easy way about her […]

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That One Time We Tried To Win A Refrigerator Account

Editor’s Note: You know the saying “You can’t make an omelet without breaking a few eggs,” right? Well, these are the broken eggs; they’re Tales From the Creative Graveyard. These stories give you a behind-the-scenes look at how we do what we do—more specifically, what happens when what we do goes horribly, hilariously wrong. We pride […]

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No, AI Won’t Replace Us …

… But People Who Know How To Use It Will Replace People Who Don’t Let’s just address the elephant in the room: Is this artificial intelligence (AI) paradigm shift going to take all of our jobs in the marketing and advertising industry? Artificial intelligence has been a hot topic in recent years, with many people […]

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What’s Your Process? Q&A with Rory Lorbach

What’s Your Process is a Q&A series at EPIC where we ask our team members to share how they produce creative content to meet the needs and desires of our clients. EPIC Web Development Supervisor Rory Lorbach is the captain of the team When it comes to new website builds or projects, Rory helps steer […]

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Tradeshow Me The Ropes

Reflections from a first-time tradeshow attendee Louisville, Kentucky—AKA “The Big Stable” (as I like to call it)—is an unassuming, historic, and rather charming city perched along the Ohio River, and home to arguably the world’s most famous horse race, The Kentucky Derby. Louisville is also the birthplace of Muhammad Ali, home of the Louisville Slugger Museum and Factory, and (you guessed […]

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Why We Give Back

“It’s for the Common Good.” Growing up, going with my Dad to Saint Ben’s on 9th and State or the Milwaukee Rescue Mission on North 19th street to donate and or help serve food to those in need was a weekly event. One insanely cold, windy night, I couldn’t feel my face, fingers, or toes and whined to my […]

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What’s Your Process? Q&A With Angela Larimer

What’s Your Process is a Q&A series at EPIC where we ask our team members to share how they produce creative content to meet the needs and desires of our clients. EPIC Project Supervisor Angela Larimer Is An Organizational Wizard Angela Larimer’s job wasn’t randomly created, it was made for her: “My job is the perfect balance […]

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Let’s Hash Out the Importance of #Hashtags

Before the hashtag was commonly used across social media platforms, it was simply known as a pound or hash symbol. Now, this simple mark has a storied history of its own in the digital space, and it’s hard to escape. Some think hashtags are dead, but they’ve just evolved. Most accounts now use them more […]

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That One Time We Tried To Save Bowling

Tales from the Creative Graveyard Editor’s Note: Sausage-making can be a bit…gruesome. And while the outcome is most certainly delicious, the making can be a brutal process. Tales From the Creative Graveyard are a peek behind the curtain. They’re real, they’re raw, and in the end things usually go south. But they make for fantastic stories! […]

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What’s Your Process? Q&A with Kristina Karlen

What’s Your Process is a Q+A series at EPIC, where we ask our team members to share how they produce creative content to meet the needs and desires of our clients. Senior Designer Kristina Karlen Brings a Brand’s Image to Life In her role at EPIC, Kristina Karlen likes to say that she “dabbles in […]

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Fun Is Fundamental To Being At Our Best

How EPICers enrich their lives through hobbies For those newer to our EPIC Creative team, for many years we had a rallying cry of “Work Hard, Have Fun.” It’s a catchy saying, but it has merit to it, since studies have shown that people who have fun at their jobs have better creativity and feel more fulfilled. […]

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Seven Ways To Maximize Your “Use It Or Lose It” Budget

Most of the time it seems like we are all scrambling to stretch our marketing budgets and really make them work. As a result, as the end of the year draws near, there’s often a discovery of untapped dollars and that surplus puts you in a “use it or lose it” position. On top of […]

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He Sells, She Sells: Building Brands That Soar

Exercising your brand voice Editor’s Note: When you are talking brand voice, it’s not just what you say, but HOW you say it … so we thought it might make sense for you to actually HEAR what Dan has to say about brand voice in his own words. For you literary types, the narrative follows. There […]

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The KPIs Of Making A Difference

How to measure the impact of powerful stories + changed lives Working in digital marketing means accessing (and understanding) data. These metrics (and what we do with them) help determine our campaign KPIs, or—for people who aren’t familiar with this acronym—Key Performance Indicators. Put simply, KPIs are the benchmarks that demonstrate success for our carefully […]

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E-Roll | Scott Leiphart

30 Years of Memories It’s the end of an era. Senior Photographer Scott Leiphart was one of EPIC’s first employees when he started in March 1992—only our founder has been here longer. And today is Scott’s last day. We took this last opportunity to ask him about some of his memories of these last 30 […]

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What “Scrappy, Honest + Kind” Really Means

And how I learned it from my greatest mentor Mike Elliott was my larger-than-life mentor throughout the formative years of my career. Early in his career, he was a broadcaster for the Boston Red Sox and the Houston Astros, he spent 20 years as program director at Wisconsin’s biggest and most popular radio station, and […]

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E-Roll | Miranda Lindner

Weekday Scrum + Weekend Weddings Miranda Lindner is a project manager at EPIC, and is also self-employed as a wedding photographer. Her creative and organizational skills fuel her work in both roles … and both roles are fulfilling in different ways. Transcript I’ve always had a really big interest in photography. I remember being a kid and […]

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Building A Persona, Not A Brand, On TikTok

Back in 2018, I wrote a blog for EPIC—Our Favorite Sassy Brands—which highlighted brands that dared to go rogue on social media by not following the norm of buttoned-up, corporate brand-speak. At the time, powerhouses like Wendy’s and Taco Bell were dominating the social space with full-blown sass weaved into their messaging and communication strategy. […]

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New Google Analytics in 2023: GA4

There’s a new Google Analytics in town: Google Analytics 4, a.k.a. GA4. (Well, not exactly new, since it’s technically been around since October 2020!) The move from Universal Analytics to GA4: A slow journey Over the last several years, the default version of Google Analytics called “Universal Analytics” (UA) has been installed on our clients’ […]

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10 TikTok Basics From Someone Who Knows Best: The Intern

Our resident Gen Z-er provides a TikTok explainer I’m sure many of you have heard about the popular social media app, TikTok, as it has become an unavoidable topic in the marketing industry. The discussion about how TikTok can be used to help promote your business has been around since the app’s release, but it […]

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[Headline Optimized Perfectly for SEO in 2022]

Alright, let’s get the stuffy, dictionary-like definition out of the way: Search engine optimization (SEO) is the process of optimizing a website for search engines with the goal of earning higher web traffic levels and improving the visibility of the site. The main goal of SEO is to improve the ranking of individual webpages and […]

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Trends In Design 2022

Inclusive, accessible + high-viz EPIC Art Directors Nick Swenor and Emily Gunkel put together this fun reel to showcase the top trends to look for when it comes to graphic + digital design this year. 1. Diversity. Equity. Inclusion.In both photography and copy, know your audience and represent them authentically. 2. AccessibilityBe accessible in print, […]

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Don’t Forget The PR In Your Product Release

InPRocess is a bi-monthly PR blog series. Do you need guidance with a PR challenge you’re facing? Connect with our PR Director Scott to learn more about all of EPIC’s PR services, including media + community relations, crisis management, and influencer marketing. Ways That Public Relations Can Elevate Your Launch If a tree falls in the forest, […]

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From Xi’an to Milwaukee + Everywhere In Between

EPIC SEM Manager Olivia Wang Shares Her Experiences Living + Working All Over The World While all of us had to learn how to adapt in some way since the beginning of the COVID-19 pandemic, adapting to new environments is something that our SEM Manager, Olivia Wang, knows well. By hearing more about her amazing […]

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If You’re Grateful And You Know It…

Why Sharing (Your Appreciation) Is Caring Ap¡pre¡ci¡a¡tion. It’s generally accepted as the recognition, approval, and enjoyment of the good qualities of someone or something. Feeling appreciated is important. Really important … and quite frankly, a lot of us are just bad at showing it. Not because we’re terrible humans and don’t care, but because we get so […]

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Five Tips For Your On-Screen Interview

After almost two years of Zoom, Google, and Teams meetings, you might think you’ve got this video thing down pat, right? So when you schedule a video crew to come out, decide to host a webinar, or get a call from your local media to do an interview, you think, “No problem … been there, […]

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Why Influencers Can Do What Brands Can’t

InPRocess is a bi-monthly PR blog series. Do you need guidance with a PR challenge you’re facing? Connect with our PR Director Scott to learn more about all of EPIC’s PR services, including media + community relations, crisis management, and influencer marketing. Effectively Engaging With Influencers Imagine you’re in the market to buy a new snowblower. If […]

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Nailing The Line Review

The Product Line Review (PLR) is an opportunity to pitch a product or a line of products to buyers at big box retailers—like Lowe’s, Home Depot, Walmart, and national grocery chains—who then decide if the product(s) aligns with the retailer’s merchandising goals and whether or not the product will ultimately be added to the retailer’s […]

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The Strange + Interesting Life Of Blake Himsl-Hunter

Do you like to draw? Or paint? Or maybe just sketch and doodle. Well if you do, chances are you have the interest needed to be a serious art student. To find out simply call toll-free and Art Instruction Schools will send you this enjoyable art test. There’s no cost or obligation. Take the test […]

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One Brand’s Crisis Is Another Brand’s Opportunity

InPRocess is a bi-monthly PR blog series. Do you need guidance with a PR challenge you’re facing? Connect with our PR Director Scott to learn more about all of EPIC’s PR services, including media + community relations, crisis management, and influencer marketing. Tips To Help You Get Ready To Respond Each time a brand’s reputation goes into […]

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You’ve Got A Media Interview … Now What?

InPRocess is a bi-monthly PR blog series. Do you need guidance with a PR challenge you’re facing? Connect with our PR Director Scott to learn more about all of EPIC’s PR services, including media + community relations, crisis management, and influencer marketing. Tips To Get Ready For The Red Record Light They say everyone gets their 15 […]

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The B2B Boom Of Influencer Marketing

Why Attention And Respect Are The Winning Combination When you scroll your Instagram feed late at night, you don’t have to go far before you see a celebrity highlighting a new product they love. It’s flashy, crisp, and highly effective content, and it’s taken the marketing world by storm. It’s no secret that influencer marketing has […]

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Unlocking The Creative Process With Improv

Listen, Learn, And Laugh a Bit Along The Way I remember when I saw my first ComedySportz improv show. My brother and I were given tickets for a live performance here in Milwaukee, and we hadn’t seen anything like it. We laughed with tears in our eyes, and it was the first time I truly […]

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A River Of Gratitude

How a dead fish, running water, and French impressionists taught me the significance of being thankful “You can be miserable,” she says. “And when you’re miserable you drag everyone down with you.” This, from the closest thing I’ve ever had to a writing partner, a former coworker, and my textbook definition of best friend?! It’s […]

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The Ballad of Amos & Pearl

How Two Small-Town Characters Inspired A Beer Name Editor’s Note: Our Creative Director, Dan Augustine, knows how to spin a tale. His story of the naming of a beer is, well, epic. The only thing better than reading his account is hearing him tell it … which you can do below! Otherwise, enjoy the transcript. […]

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Preparing And Reacting: The Anatomy Of A Brand Crisis

How Preparing for the Worst Can Be The Best Thing for a Brand When Milwaukee Bucks star Giannis Antetokounmpo catches a pass on the wing, sizes up his defender, then explodes past him to the hoop for an enormous dunk, we all watch in awe. It’s just raw talent, right? Sure, that’s part of it. […]

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Talking Like a Pro: Marketing in the Turf and Lawn Care Industries

Keeping up with the Joneses. It might give baseball a run for its money as America’s Pastime. We’re  always striving to outperform our peers or neighbors or professional competition. Need an example? Look no further than your own backyard. Or front yard, for that matter.  Let’s be honest: Most of us want the folks driving […]

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Five Lessons “The Office” Teaches Us About Crisis Communication

“Tell him that it was an unfortunate error, that you’re doing everything you can to fix it, and that you’re sorry.” If you’ve seen much of The Office, you know that the mostly inept staff at Dunder Mifflin faces a crisis in nearly every episode. If you haven’t seen The Office, what exactly do you watch on […]

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It’s Just Like Your Mother Always Said…

Honesty really is the best policy when it comes to client communication Account managers at EPIC have two key roles: • Being the voice of the client within the agency.• Being the voice of the agency to the client. Because our account team members are naturally “people persons,” client communication is usually not hard for […]

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“PR” Does Not Stand for Press Release

A look inside the surprisingly creative world of public relations At EPIC Creative, and at most agencies, the public relations department usually sits close to the social media department. Compared to social media, however, PR definitely falls under the umbrella of “traditional media.” Some would say it’s tried and true, consistent and hasn’t changed for […]

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Our Favorite Sassy Brands (And Why They Work)

Love sassy brands? Check out this more recent blog from Jacy: Building A Persona, Not A Brand, On TikTok Sometimes it seems as though the internet runs on sass—so it’s no surprise to see big brands incorporating sass into their social media accounts. But not every brand can get away with it because it’s not a […]

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